Recent Gartner research shows that marketing technology on average is consuming 22% of enterprise marketers’ budgets — on par with media, people and services. Yet, other research reveals that only 15% of marketers consider themselves among the “most successful marketers” using martech effectively.
What steps are marketers taking to realize martech’s potential at a level commensurate with their investment? What strategies should guide the development and evolution of tech stacks? What use cases are driving the greatest performance gains? During this webinar, Tom Stein, Chairman and Chief Client Officer of global B2B agency Stein IAS, and Marc Keating, the agency’s Chief Innovation Officer, will lay out the path forward for marketers seeking to further master Modern Marketing and step ahead into B2B marketing’s Post-Modern age.
Stein and Keating will also provide client case illustrations highlighting key areas of focus to achieve martech business impact.