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June 04, 2018 By Bill McGinnis

ANA TO ACQUIRE DMA

Move Creates Largest Marketing/Advertising Trade Group in U.S. NEW YORK (May 31, 2018) — The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the…

Blog Research & Trends

April 10, 2018 By BMA-Atlanta

[ANA Insight Brief] Cause marketing

Our April event focuses on Cause Marketing. Here's a recent insight brief available to ANA Business Marketing members. Cause Marketing As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance…

Blog Digital

March 16, 2018 By Taz Lake

Marketing and Artificial Intelligence in 2018

BMA Atlanta's Luncheon on Tuesday, March 20 will focus on Artificial Intelligence (AI) in B2B Marketing featuring speakers from Quantcast, DXI, and Brightmill. This teaser article is authored by moderator Taz Lake, Founder & CEO of Brightmill and BMA Atlanta Board Member. Register to join the…

Blog Sales

March 11, 2018 By BMA-Atlanta

Are you BFFs with Sales but ignoring their data?

Featured Guest Blog: Are you BFFs with Sales but ignoring their data? This blog is authored by Emily Bennett and originally appeared on the Sojourn Solutions blog Don’t worry, you’re not alone. But, you can be better…smarter. And use the Opportunity data…

Blog

February 14, 2018 By Mark Semmelmayer

Made You Look!

Your Ad Spend is Much More Effective with a Solid, Creative “Hook” Just a silly little kids’ game of one-upmanship, but I bet we all played it, right? Now that we’re fully grown and mature adults, you’ll probably say you haven’t played…

Blog

February 08, 2018 By Bill McGinnis

Become a Content Marketing Rockstar – Workshop Recap

On January 30, ANA Business Marketing hosted a Content Marketing Workshop with 3 outstanding speakers: Shonodeep Modak, GE Industries CMO George Stenitzer, CEO, Crystal Clear Communications Colleen Jones, CEO, Content Science Let me speak for all of us that attended that not…

Blog Digital

January 15, 2018 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 7 – Web Technology Management, Table Stakes for Customer Experience

It’s time to talk about the unifying factor underpinning the 7 Forces of Web - and that is Technology. If you've read my entire series, you're probably thinking that is what I've been talking about all along. I mean, let's face it,…

Blog Digital

January 02, 2018 By BMA-Atlanta

2 Ways to avoid – Spamhaus Blacklisting

Have you ever heard that saying, “It’s better to beg for forgiveness than to ask for permission”? When it comes to your IP being blacklisted this is most certainly not the case. Once blacklisted an IP address will have serious deliverability issues, not…

Blog Digital

December 20, 2017 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 6 – Usability, Devices and Customer Satisfaction

There has been quite a bit of digital ink spilled about usability already – and there’s a reason for that. You know SEO and Marketing are critical to drawing customers to visit your website. But once a potential customer is actually on…

Blog Research & Trends

October 11, 2017 By Mark Semmelmayer

It’s a Trade-Off … Trade shows are still viable in the digital age, but need different strategies for success

By Mark Semmelmayer Chief Idea Officer Pen & Inc. Marketing Communications In conference rooms around the world, during the annual marketing budget process, someone in the room will seriously question the value of trade shows. They are expensive, consume man hours and are often…