RESOURCES

ANA Business Marketing offers members access to invaluable professional tools and resources.
Stay up to date on industry best practices and get insights and other cutting-edge content to help further your career and grow your business more effectively.

Join ANA BMA and get access to over 50 B2B Marketing Toolkits, 100s of B2B Case Studies, Research and Blogs, Monthly B2B Webinars, and weekly B2B customized Newsletters.

Here are just a few examples of content that will boost your company’s performance and your career.

TOOLKITS

Apr 1, 2018

ANA Market Research Playbook & Toolkit

Use this step-by-step planning playbook and set of 31 premium tools and templates to create a comprehensive market research process, report & presentation. Join ANA…

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Apr 1, 2018

ANA Lead Generation Playbook & Toolkit

Use this step-by-step playbook and set of 47 premium tools and templates to create a comprehensive lead generation plan. Join ANA BMA and get access…

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Apr 1, 2018

ANA Event Marketing Playbook & Toolkit

Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive event marketing plan. Join ANA BMA and get access…

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Apr 1, 2018

ANA Website Redesign Playbook & Toolkit

Use this step-by-step website planning guide and set of 43 premium tools and templates to conduct an effective website redesign. Join ANA BMA and get…

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Apr 1, 2018

ANA Webinar Program Playbook & Toolkit

Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program. Join ANA BMA and get access to over…

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Apr 1, 2018

ANA Social Media Marketing Plan Playbook & Toolkit

Use this step-by-step planning methodology and set of 45 premium tools and templates to create a comprehensive social media marketing plan. Join ANA BMA and…

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PUBLICATIONS

Aug 9, 2018

Elevating an Industry

B2B Articles By Chris Warren Thanks to the ingenuity of ANA B2B Hall of Fame inductee Christoph Becker, the state of business marketing has never…

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Aug 8, 2018

Integration Over Interruption

ANA Magazine By Sharon M. Goldman Product placement in TV shows is booming in an age of shifting viewing behavior. New research from PQ Media…

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Jul 25, 2018

Marketing Outside the Box

ANA Magazine By Chuck Kapelke Brands that take risks and advertise in unexpected places can stand out in the crowd. From Domino’s to National Geographic,…

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Jul 20, 2018

Taking the Creep Factor Out of Targeted Online Ads

ANA Magazine By Anne Field In today’s privacy-aware climate, marketers need to tread carefully. As privacy concerns grow among consumers, marketers need to find a…

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Jul 13, 2018

The Viability of Heritage Marketing

ANA Magazine By Amelia Duggan How companies are leveraging the intergenerational loyalty to their brands. While some companies are shelving the heritage value of their…

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Jul 12, 2018

Story Time for B2B Brands

B2B Articles By Chuck Kapelke More than a buzzword, storytelling is a powerful way to create effective content marketing and generate sales. As companies like…

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CASE STUDIES

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Jun 6, 2018

Equipment Depot PPC Campaign

In response to its lackluster conversion numbers, Equipment Depot audited its paid search strategy, revamped its landing page, localized its online ads, and revised its…

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Jun 6, 2018

The Business Impact of Empathy

Businessolver, a software-as-a-service benefits technology company, created an empathy-infused platform designed to engage employees with benefits. Brand: Businessolver Lead Agency: Edelman Award Level: Gold Year:…

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Jun 6, 2018

Skyview V

Boeing used VR technology to develop virtual tours of its airplanes for prospective customers. Brand: Boeing Lead Agency: n/a Award Level: Gold Year: 2018 Categories:…

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Jun 6, 2018

Driving Deeper Customer Engagement with Purposeful Relevance

Samsung Business created personas using data and analytics which allowed the brand to deliver relevant content to customers at key touchpoints along the customer decision…

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Jun 6, 2018

Clear the Air

Neste Renewable Diesel created a campaign to engage California fleet managers by highlighting a renewable fuel that finally enables them to have a positive impact…

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Jun 6, 2018

Bosch Professional: Connected Tools and 2017 Facebook Campaign

Bosch Professional sought to increase young tradespeople’s engagement with its brand through a vigorous Facebook campaign. Brand: Bosch Professional Lead Agency: Clear B2B Award Level:…

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BLOG

BlogNews
June 04, 2018 By

ANA TO ACQUIRE DMA

Move Creates Largest Marketing/Advertising  Trade Group in U.S. NEW YORK (May 31, 2018) — The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the…
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BlogDigital
March 16, 2018 By

Marketing and Artificial Intelligence in 2018

BMA Atlanta's Luncheon on Tuesday, March 20 will focus on Artificial Intelligence (AI) in B2B Marketing featuring speakers from Quantcast, DXI, and Brightmill. This teaser article is authored by moderator Taz Lake, Founder & CEO of Brightmill and BMA Atlanta Board Member.  Register to join the…
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