Business Challenge and Objective
Boeing airplanes are massive in size, which, in the past, has forced the brand’s airline partners to take an in-person tour to experience a Boeing product. Although the brand routinely flies airplanes to customer locations around the world, it realized that a virtual reality application could provide an “almost there” experience for potential buyers.
Insights and Strategy
Team members reviewed airline specs, configurations, and renderings, and worked closely with the commercial airplane product team to create the kind of immersive, internal exploration experience that would resonate with customers on a global scale. The user can navigate to points of interest throughout the airplane, experiencing everything from the flight deck and seat configuration to the galley. Skyview VR also changes the way that salespeople can present material to Boeing customers and airline stakeholders, offering the ability to customize an airline’s livery in the application to establish a closer connection with a customer.
Boeing’s team relied on its commercial airplane partners to help develop the content presentation so that it resonated with customers across the globe. Through input from other airline partners, the brand created a virtual look and feel that amplified the best of its products while still remaining generic enough that the global audience could see themselves in the product. Boeing decided to feature scenes for the 737 MAX, 787-9, 777-300ER, 777-9, and 747-8 models.
Boeing received extensive positive feedback from customers, who reported that the technology eased and hastened their decisions in favor of a Boeing purchase.
“Skyview VR.” 2018 B2 Award Gold Winner, Sales-Enablement Tools (Division: Product/Service Demo (Online/Video/Presentation)). Brand: Boeing. Lead Agency: N/A.