ANA Business Marketing has been an innovator in the specialty of B2B Marketing.
ANA Business Marketing (formerly BMA Atlanta) has deep roots in shaping the profession of advertising and marketing in the B2B space. Started in 1922 as the National Industrial Advertising Association, and now joined with ANA who became a voice for the advertising profession in 1910, we bring a lifetime of expertise.

WHERE WE'RE GOING

Our industry has changed and continues to evolve.

Approaches, disciplines and thinking that were once the domain of consumer marketers, have enriched the channels and methods B2B marketers use to influence the people in the organizations we market and sell to. It’s not so surprising, because some of the household names we associate with consumer brands are also among the most sophisticated business marketers.

To support you and your brand on that journey to world-class B2B marketing, ANA Business Marketing has a strategic vision:

  1. Be the best disseminator of B2B marketing best practices and content
  2. Attract and connect the best practitioners in Atlanta and the nation
  3. Evolve and promote the best practices of our industry
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Our members get special benefits.

All attendees to our programs, get access to great thinking and quality event content. But our members have access to much more. We connect members with the kind of knowledge, people and programs, both locally and nationally that make achieving their companies’ objectives more efficient and effective. Among these are:

Access to gated professional resources, research, white papers and experts.

Online courses and our marketing certification program.

Access to over 1,600+ items of ANA B2B content.

Discounts or free access to national ANA Business Marketing events.

LEADERSHIP

Bill McGinnis

2018 President, BMA Atlanta

Sojourn Solutions

Mike McClellan

Past President, BMA Atlanta

Plexus Marketing

Moira Vetter

VP, BMA Atlanta

Modo Modo Agency

Mark Semmelmayer

VP Chapter Operations

Pen & Inc. Marketing Communications

Sierra Moore

VP Communications

Intradiem

Wendy Stroud

VP Programs

Stroud and Associates

Cindy Lozano

VP of Social Media

InnoVergent

Dagmar Ebaugh

VP at Large – Communications

UL

Mickey Mellen

VP at Large – Web

GreenMellen Media

Taz Lake

VP Sponsorships

Brightmill

Jessica Gaylord

VP Young Professionals

The Creative Group

Subodh Singh

VP Membership

GT Software

Kara Connell

VPs at Large – Programs

GE

Stacie BeVille

Exhibitus

Kari Martin Bush

OldCastle – Sakrete

Alyssa McElrone

InfoMart

ANA Business Marketing Members
Get Special Benefits

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Volunteer Today to Be a Part of Atlanta's
Powerful B2B Community

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EXPLORE RESOURCES

We’ll help you gain access to a multitude of cutting-edge marketing insights designed to help you make better business decisions, faster.

EXPLORE MORE RESOURCES

TOOLKITS

Apr 1, 2018

ANA Market Research Playbook & Toolkit

Use this step-by-step planning playbook and set of 31 premium tools and templates to create a comprehensive market research process, report & presentation. Join ANA…

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PUBLICATIONS

Aug 9, 2018

Elevating an Industry

B2B Articles By Chris Warren Thanks to the ingenuity of ANA B2B Hall of Fame inductee Christoph Becker, the state of business marketing has never…

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BLOGS

Oct 10, 2018

Event Recap: Sales & Marketing Alignment – How People, Process, and Technology Drive Success

CASE STUDIES

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Jun 6, 2018

Equipment Depot PPC Campaign

In response to its lackluster conversion numbers, Equipment Depot audited its paid search strategy, revamped its landing page, localized its online ads, and revised its…

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